Is it time to change yours?
One day, there was a blind man sitting on the steps of a building with a hat by his feet and a sign that read: "I am blind, please help."
A creative publicist was walking by and stopped to observe. He saw that the blind man had only a few coins in his hat. He dropped in more coins and, without asking for permission, took the sign and rewrote it.
He returned the sign to the blind man and left. That afternoon the publicist returned to the blind man and noticed that his hat was full of bills and coins.
The blind man recognized his footsteps and asked if it was he who had rewritten his sign and wanted to know what he had written on it.
The publicist responded: "Nothing that was not true. I just wrote the message a little differently." He smiled and went on his way.
The new sign read: "Today is Spring and I cannot see it."
Sometimes we need to change our strategy. If we always do what we've always done, we'll always get what we've always gotten.
And remember too, sometimes it's not WHAT we say, it's HOW we say it!!
posted by antimena @ 5/09/2006 11:44:00 AM
2 comments
2 Comments:
ok....first, nice post ya mena (but adeeeeeeeema :p...second, the hero in this story is the publicist...and if no one has noticed...a publicist is the closest job to advertising...now i am serious, one of the most valuable things advertising teaches you is "how you say things" to result in the most impact...second, dalia...every time i read what you write, i get more & more convinced that you will do well in advertising...u should seriously consider it…you will get a nice kick, i assure you. i guess it is my influence on the group that is making everyone so emotionally intelligent...ps: no one please comment on that last bit :p
this is a typical u ya hany :-P
I was sure that u were going to relate the publicist to advertising,
it's good how u r soooo obsessed about ur field.
but it's very true, the media guys r the masters of this thing "it's not WHAT we say, it's HOW we say it"
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